Sandra Kneile, Vinotopia



I'm Sandra, the founder of Vinotopia, and, you guessed it, a massive winelover - welcome to my site! 

What's the story behind Vinotopia, you may wonder?

Well, I have a history in brand management for a global consumer goods company, managing brands like Airwick and Dettol. 

However, after a sabbatical break, backpacking around the world, I decided that corporate world wasn't quite for me anymore. I wanted to do something that I'm really passionate about - and that other likeminded people are passionate about too.

I love wine, beautiful things and being creative, and that's how the idea for Vinotopia was born.

I design and curate a beautiful high end selection of products for the passionate wine lover, made by artisans and small family businesses in Australia and around the world, and work with wineries or other clients on custom projects and merchandise.

The Vinotopia launch took place at Vino Paradiso in Sydney in November 2015, and the brand has continually expanded its product range and customer base (now shipping within Australia, to NZ, Germany, UK and the US).

In 2018, the business has moved to beautiful McLaren Vale, the heart of wine country in South Australia. My favourite wine region in Australia, it has everything: fantastic wine, wineries, beaches, close to the nearest city, and a much slower pace - which is fantastic. I couldn't imagine a better place to be, and am loving everything about SA! South Australians, beware, your secret might be getting out soon..

Oh yes, as mentioned, we also do custom merchandise. Some examples of customer projects include a custom branded and scented candles range for De Bortoli's La Boheme wines, custom aprons and wine carriers for the first Vinotopia stockist in Germany, Bergdolt-Reif & Nett, creating custom leather carriers for Nanny Goat Wines & Tulloch Wines, custom branded bags for Wirra Wirra Wines, Briar Ridge Wines, and the annual Australian Tourism Exchange β€œATE”, a global conference by Tourism Australia.

We would love to work with you, too - please drop me an email at




Note: Photography by Stine Munk Jensen Photography, Manly, NSW.